Whitey Rice or Brown?

I moved to NC several years ago. When I did one of the first things I did, one of the first things you do, is go to the Grocery Store. When you're struggling to beat out a life in a empty apartment surrounded by a new place, you're going to need some Ramen. So I'm toddling along the aisles going through a mental checklists of staples, when I notice that they didn't have my rice. shit. My beloved Niko Niko rice which I had pratically lived on in college was not with the other rice bags. With a glum puss and a suspicious eye, I picked through the other foriegn brands (foriegn to me, they were all american brands) and selected a bag.

me(grumble): the @#@$ is this #@#@?...

Later as I was crusing through the aisles trying to think of things to buy I noticed an "ethnic" aisle with a Chinese section. okay. I noticed more rice in the Chinese section. and lo and behold, bags of Niko Niko! I was elated...

and then I thought about it..

me: What the $@##@?

They are two different rice sections. One for the Chinese aisle (with the good rice) and one for the regular aisle..

?